The changing needs of the 21st Century mean nurses have an even greater role to play in the future. New and innovative types of services are needed – more community and home-based, more holistic and people-centred, with increased focus on prevention and making better use of technology. These are all areas where nurses can play a leading role. However, maximising nurses’ contributions will require that they are properly deployed, valued and included in policy and decision-making.
Nursing Now will work with partners around the world to advocate for more nurses in leadership positions – to help nurses achieve the influence they deserve. It will also help nurses access better education and training, while supporting them to share research and evidence of effective practice.
Nursing Now will encourage health leaders to invest in nursing and introduce new models of care that maximise nurses’ contributions to achieving Universal Health Coverage which would guarantee everyone the right to quality health care without financial hardship.
February 27, 2012 – The Duchess Of Cambridge Launch’s ‘Nursing Now’ Campaign – The Duchess of Cambridge delivered a speech to mark the launch of the Nursing Now campaign at St Thomas’ hospital on in London, England. The Duchess of Cambridge officially launched a campaign to promote nursing worldwide. On this day the Palace announced that Catherine had become Patron of the Royal College Of Obstetricians And Gynaecologists (RCOG) as well as Nursing Now.